Being well travelled lads with a couple of successful businesses already notched on their belts, Ofer and Angus were not shy of the hard yakka ahead. Their sheer determination to achieve the unthinkable helped provide the fuel, their passion provided the key, their tenacity and skill delivered the answer.
Kiwis caught on fast and the resulting yoghurt rapidly found new homes across the land. In fact, within 10 months of its conception The Collective was New Zealand’s best selling gourmet yoghurt.
Overnight sensation? You betcha!
Now not being ones to keep a good thing to themselves, it soon dawned on Ofer and Angus that actually the whole world deserved The Collective in their fridges so why not make it in the UK and Ireland too. Really, just how hard could it be? As it turned out darn hard! Until they joined forces with Amelia Harvey and the late Mike Hodgson, a couple of savvy ‘Brits’ who knew a thing or two about the food industry.
So here we are now, sitting in fridges across the globe, all thanks to the peeps out there that’ve shared The Collective’s vision and helped make us a ‘happening thing’ in your home… no bull!